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Brand Awareness

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As you can imagine we’ve established great brand awareness in Sydney due to our naming rights sponsorship of Qudos Bank Arena, but we’ve got further work to do to help drive our interstate brand awareness.

As part of this effort, we’ve recently commenced a 3 month brand campaign in the Melbourne market. We’ve decided to target our efforts on one market to closely measure the outcomes and awareness readings.

From the 1st April we launched a radio campaign on Nova and Smooth FM in Melbourne featuring a 30 second music piece.

 

Our objective for the music piece was to create an anthem which is both catchy and which establishes the word Qudos in the psyche, as well as reinforcing our award-winning heritage in home lending.

The ad will be in rotation throughout the day and evening (including prime breakfast and drive time slots), along with some additional 10 second credits throughout their programming, in and around traffic reports and other station intros.

 

Listen to our ad here