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Low Cost Home Loan - Dream Big

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To support our home lending growth objectives we’ve refreshed our campaign creative promoting our Low Cost Home Loan product.

From Thursday 19th October we’ll begin rolling out the above “Small rate, dream big” concept across our marketing channels, to replace the “Ripper Rate” campaign.

The new creative is targeted towards an older demographic, 35-45 years old, aspiring to buy a new home or refinance. Please note the advertised rate is an owner occupier rate, based on a 20% deposit.

Marketing channels include:

  • Google Adwords
  • Branch – Digital screen ads + posters
  • Qudos Bank Arena – Digital screen ads
  • Social posts
  • Statement ads
  • New Member campaign
  • Print advertising, AIPA